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ASSESSMENT 1Strategic plan for Bounce FitnessCompany’s OverviewBounce fitness centre is actively carrying out four fitness centres that are situated in Cairns, Brisbane, Sydney and Melbourne. The main aim of the fitness centre is to promote fitness services in all over Australia. The board is planning to open two more centres in Perth and Gold Coast. It was established in 2001 by Margaret House as a single aerobic studio. It has grown over fitness centres in Cairns, Brisbane, Sydney and Perth. There motive is to create awareness among the people in Australia about the health and fitness issues. In a very short period Bounce Fitness has achieved a great name in all over Australia. Moreover, James has expanded the business operation in two other cities. Each centre has a head that looks after the daily operation at the centre and send a report to the head office on weekly basis. The organization has a team of trained professionals who provides fitness training at the centre. Every trainer must send a performance report to the centre head stating performance review of each individual.Environmental scanThe following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Bounce Fitness.StrengthsResults-oriented approach to attracting and maintaining customers.A well-researched, detailed health wellness program that is long-term in focus.Intensively trained staff.WeaknessesHigh costs associated with customised, personal service.The inability to work on a high-volume business model.The costs of attracting a large corporate client.OpportunitiesParticipation within a growing market.The large increase in clients that follows with the acceptance of Bounce Fitness’s program by a single company.The ability to leverage future quantitively analysis that supports the contention that long-term wellness programs have a significant, positive impact on the company’s bottom line.ThreatsLack of immunity to an economic downturn.Potential competition from larger, well established competitors.A change in society where the individual begins to take far more responsibility for his/her health maintenance.Unit Code: BSBMGT616 Student Name: Anit Maharjan Student ID: C2016M01191
ASSESSMENT 1targeted toward those motivated and dedicated individuals who work out five to seventimes per week. Better Bodies aim for casual fitness-seekers who do not work out with a high intensity but still desire the status and recognition.PEST (Political, Economic, Social, and Technology)In order, the carry out the working in the Bounce Fitness there lies with the political conditionof the environments to indulge the better form of operations in the market. These are followed as:Political:Tax policy: In the Bounce Fitness, there requires with the policy and regulations that make the completion of the entire procedure in business. The management need to focus on the regular payments of tax for carrying out the better mode of operations.