Porter's Five Forces.doc - Running head PORTER’S FORCE MODEL Porter’s Force Model Student Name Institution Affiliation 1 PORTER’S FORCE MODEL 2

Porter's Five Forces.doc - Running head PORTER’S FORCE...

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Running head: PORTER’S FORCE MODEL 1 Porter’s Force Model Student Name Institution Affiliation
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PORTER’S FORCE MODEL 2 Porter’s Force Model Slide 1 Notes The Porter’s Five Forces is a simple tool that was developed by Michael Porter in 1979. Ever since it was published, the tool has gained popularity with business experts stating that it is one of the most effective business strategy model (Dobbs, 2014). The tool is used to analyze industries to determine their competitiveness and structure. Through the findings made using the tool, companies in the analyzed industry can develop strategies to increase productivity. The companies can also take advantage of the findings by changing their strategies to be more effective. Slide 2 Porter encouraged companies to not only analyze their competitors in a given industry but also look beyond the activities of the rivals to include factors in the business environment that could increase competitive advantage ( Porter & Heppelmann, 2014). The five factors that
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