Just Do it -Nike after K.doc - Running head JUST DO IT NIKE AFTER KAPERNICK 1 Just Do It-Nike after Kapernick Student Name Institution Affiliation JUST

Just Do it -Nike after K.doc - Running head JUST DO IT NIKE...

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Running head: JUST DO IT- NIKE AFTER KAPERNICK 1 Just Do It -Nike after Kapernick Student Name Institution Affiliation
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JUST DO IT- NIKE AFTER KAPERNICK 2 Just Do It- Nike after Kapernick The Nike’s endorsement contract with Colin Kaepernick has increased the company’s sales by 31 per cent in online sales. The company started a new campaign that featured, Kaepernick, who was a former 49ers player in San Francisco. Nike signed Kaepernick after he was criticized for his action of kneeling during the national anthem as a way to protest against racial inequality. Kaepernick claimed that the leadership of the National Football League had blacklisted him. After Nike featured Kaepernick in their 30 th anniversary ad that was aired during the NSF season opener, the company’s consumers criticized the decision, some of them threatening to destroy the firm’s products while other claimed they would boycott the organization. This essay explains how the Nike’s motto “Just Do It” was affected by the Kaepernick ad campaign. Annotated Bibliography Kaepernick received harsh criticism from the public due to his decision to fight against police brutality. He started kneeling down during the national anthem to protest against the young people that had died in the hands of the police. Although the player received little support
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