Course Syllabus - 2019.pdf - Faculty of Commerce and Accountancy Chulalongkorn University Course Syllabus – 2602416 Business Strategy 1 Course Number

Course Syllabus - 2019.pdf - Faculty of Commerce and...

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Faculty of Commerce and Accountancy Chulalongkorn University Course Syllabus – 2602416 Business Strategy 1. Course Number 2602416 2. Course Credit 3 3. Course Title Business Strategy 4. Faculty/Department Faculty of Commerce and Accountancy / BBA Program 5. Semester 1 6. Academic Year 2019/2020 7. Instructor Dr. Oliver Gottschall Tel. 087 555 9977 E-mail : [email protected] Office hour : Anytime – please make an appointment Responsible Instructor: Assoc. Prof. Dr. Mongkolchai Wiriyapinit 8. Condition - Prerequisite 2602313 MGT/ORG 9. Status Required 10. Curriculum Bachelor of Business Administration (International Program) 11. Degree Undergraduate 12. Hours/Week 3 hours/week (on average) 13. Course Description This course attempts to provide you with a comprehensive introductory framework for business strategy and provides you some guidelines for strategic management decision-making. The course is intentionally very practice-oriented. The core of the course is a 10-week strategy simulation, where you will become part of the management team of a large mobile phone company and navigate this company through the ups and downs in the business. You will also have the opportunity to develop a strategy for a stock-listed company of your choice. The lecture accompanies the simulation and gives you decision guidelines that you then can apply directly in the simulation and for your company strategy. The focus of the lecture will all be around one question: How can a company achieve “above average returns”. We will look at competitive rivalry, acquisitions, restructuring strategies, and internationalization strategies. Towards the end of the course, we will also talk about how to successfully implement a strategy once chosen.
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