Marketing management 1.docx - Running head PRICING STRATEGY PRICING STRATEGY Institution Name PRICING STRATEGY One One of the major dilemma that

Marketing management 1.docx - Running head PRICING STRATEGY...

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Running head: PRICING STRATEGY PRICING STRATEGY Institution Name
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PRICING STRATEGY One One of the major dilemma that business entities face is making pricing decisions. It is always hard for an entity to decide how to prices its services owing to various theories that explain the outcomes of either choice. Has its consequences on the business, It is therefore essential for a company to look at both sides before deciding on who to charge its services. In essence, underpricing of the services offered by a firm may mean that the products receive a low reputation, especially when the target market is high-income earners. The notion that many customers have that “you get what you pay for” may serve to hurt the prospects of business success. In the case of low pricing, failure in the target sales adversely affect the operations of the business as it is likely to run into losses. Overpricing of the services offered by a business has some of the benefits to the
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  • Fall '16
  • Kibs Koiw

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