9_20 - Retailing.docx - Dan Brosseau Principles of Marketing Amount of service ● Self service customers performs own locate-compare-select process

9_20 - Retailing.docx - Dan Brosseau Principles of...

This preview shows page 1 - 2 out of 2 pages.

Dan Brosseau 9/20/18 Principles of Marketing Amount of service Self service - customers performs own locate-compare-select process ( grocery store) Limited service - more sales assistance (clothing stores) Full service - complete sales assistance at every phase of buying process (Apple) Types of stores Specialty stores (Sunglass Hut) Department stores (Macy’s Convenience stores (7 Eleven) Category killers (giant specialty stores → Home Depot) Supermarket Superstore (Walmart Super Center) Service retailers - product line is a service ( hotels, airlines, restaurants, often producer of the product etc) Relative prices Discount stores (walmart) Independent off-price retailers (TJ maxx) Factory outlets (Nike Factory store) Warehouse clubs (CostCo) Retailing strategy Must define their target markets and position themselves strongly Atmospherics and buying behavior scent ( + too much scent) Visual / aesthetics Crowding Color Music Touch ( + customer contamination)
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Spring '19
  • Ryan Corser

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors