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THE POWER OF STORYTELLING IN CONTENT MARKETING IT’S ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE Storytelling is the most powerful way to put ideas into the world today. — Robert McKee The age of superlative words and shallow advertising is long gone. This is the era of storytelling, where powerful stories make an instant connect with the target audience. We all love an inspiring story, don’t we? That’s why storytelling in content marketing is such a successful strategy. These stories are not just about where you started, how you grew, and what your inspiration was. It is equally about the stories of your customers, your followers, and your recent experiences. That’s why Facebook’s “Your Year in Review” and Google’s ever-popular “year in search” recaps are quite a rage with users. So, why are stories so popular? How can we tap into this brilliant resource for IT solutions? Let’s find some answers, shall we?
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