375258093-Los-Storytelling-de-La-Campana-2018.doc - LOS...

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LOS STORYTELLING DE LA CAMPAÑA 2018 He querido traer esta columna aparecida hoy en el diario la “Republica” de Colombia a propósito de la actual campaña electoral para elegir presidente, por concisa y lúcida, creo que nos aclara realmente un capitulo de cómo se manejan las campañas políticas, la filigrana interna; para no hablar de las llamadas campañas negras y mecanismos de manipulación de la opinión, otra manera de desviar la las decisiones del electorado creando fantasma, miedo y mentiras. Oprobioso pero cierto. Diego A. Santos - [email protected] Un gran storytelling gana elecciones presidenciales. No hay nada más convincente para el electorado que una historia clara, concisa y bien contada, en la que se haya definido con precisión la situación, la amenaza, el propósito, el villano y el héroe. ¿Qué es el storytelling? Es el arte de contar una historia, de encontrar un arco narrativo sobre el que llevar a los votantes.
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