Abinav Suresh WK 4 POST MM.edited.docx - Running head...

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Running head: INTRODUCING NEW PRODUCTS & SERVICES 1 Abinav Suresh Institution: Campbellsville University
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INTRODUCING NEW PRODUCTS & SERVICES 2 As business organization commit themselves in growth and investing in new opportunities due to the intense of new technologies, it is essential to plan on how to make their latest products and services perform well in the market (Bienhoff, 2016). Competition in the industry is ever-growing due to the many firms joining g the industry. To counter this competition and ensure that a business continues performing well, they must come up with new products and services to attract new customers. When coming up with new products and services, the organization must conduct thorough market research to unearth customer needs and interests. This will help them in coming up with products and services that suit their customers hence have an easy time while marketing them. However, introducing new products in the market is not easy, and especially when an organization has many competitors.
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