Insomnia Bus Plan.docx - Marketing Plan Industry Analysis Industry Size Fast food Industry(large Cookie restaurant industry(small Fast food industry

Insomnia Bus Plan.docx - Marketing Plan Industry Analysis...

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Marketing Plan Industry Analysis: Industry Size: Fast food Industry (large) Cookie restaurant industry (small), Fast food industry growth 4.8% by 2022 (alliedmarketresearch.com), sales projects 100+ million Key success factors: differentiation, cost, specialization, Industry trends: healthier, costs, farmer cooperatives Long term prospects: Krispy Kreme have majority stake Competitors: Tiffany's Treats, Midnight Munchies Industry Structure: (picture) Target Market: Our focus will be consumers in Mohegan Sun Casino (Ages 1-100) Mohegan Sun’s initial success has resulted primarily from guests living within 100 miles of Mohegan Sun. Continue Serving Student Population (Connecticut College, Mitchell College, and Three Rivers Community) Marketing Objectives: Broaden our target market from college students to all ages (Usually college students targeted with on-campus location) More brand awareness Positioning: Warm, delicious cookies and more mixed with the love of food availability and delivery at late hours. (Mohegan 24 hrs Open) Marketing Strategies: Noticeable impact with customers on social media. Fundraising Insomnia Cookies’-desire to be a part of the community also means we love participating in community events. In the past few years we have donated many cookies to local charities and organizations for their efforts. Campus Marketing Representative Program-Qualified students can get paid to promote
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