Insomnia Bus Plan.docx - Marketing Plan Industry Analysis Industry Size Fast food Industry(large Cookie restaurant industry(small Fast food industry

Insomnia Bus Plan.docx - Marketing Plan Industry Analysis...

This preview shows page 1 - 2 out of 7 pages.

Marketing Plan Industry Analysis: Industry Size: Fast food Industry (large) Cookie restaurant industry (small), Fast food industry growth 4.8% by 2022 (, sales projects 100+ million Key success factors: differentiation, cost, specialization, Industry trends: healthier, costs, farmer cooperatives Long term prospects: Krispy Kreme have majority stake Competitors: Tiffany's Treats, Midnight Munchies Industry Structure: (picture) Target Market: Our focus will be consumers in Mohegan Sun Casino (Ages 1-100) Mohegan Sun’s initial success has resulted primarily from guests living within 100 miles of Mohegan Sun. Continue Serving Student Population (Connecticut College, Mitchell College, and Three Rivers Community) Marketing Objectives: Broaden our target market from college students to all ages (Usually college students targeted with on-campus location) More brand awareness Positioning: Warm, delicious cookies and more mixed with the love of food availability and delivery at late hours. (Mohegan 24 hrs Open) Marketing Strategies: Noticeable impact with customers on social media. Fundraising Insomnia Cookies’-desire to be a part of the community also means we love participating in community events. In the past few years we have donated many cookies to local charities and organizations for their efforts. Campus Marketing Representative Program-Qualified students can get paid to promote
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Fall '16

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes