Given the following data from a recent Comparative Competitive Effort.docx

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Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price (s per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,250 6,225 +0.4% Free ShippingNo None Same S/Q Rating 8.6 6.3 +36.5% Model Availability499 300 +66.5% Brand Advertising 16,500 14,350 +15.0% Celebrity Appeal 140 111 +26.1% Brand Reputation 87 +14.5% Online Orders (000s) 538 +31.8% Pairs Sold (000s) 709 538 +31.8% Market Share (%) 13.2% 10.0% 13.2% 76 709 Based on the above data for your company, which of the following statements is false? Your company's branded sales

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