Bob Davidson is a 46-year-old tenured professor of marketing at a sm.docx - Bob Davidson is a 46-year-old tenured professor of marketing at a small New

Bob Davidson is a 46-year-old tenured professor of marketing at a sm.docx

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Bob Davidson is a 46-year-old tenured professor of marketingat a small New England business school. He has a daughter, Sue, age 6, and a wife, Margaret, age 40. Margaret is a potter,a vocation from which she earns no appreciable income. Before she was married and for the first few years of her marriage to Bob (she was married once previously), she worked at a variety of jobs, mostly involving software programming and customer support. Bobs grandfather died at age 42; Bobs father died in 1980 at the age of 58. Both died from cancer, although unrelated instances of that disease. Bobs health has been excellent; he is an active runner and skier. There are no inherited diseases in the familywith the exception of glaucoma. Bobs most recent serum cholesterol count was 190. Bobs salary from the school where he works consists of a nine-month salary (currently $95,000), on which the school pays an additional 10 percent into a retirement fund. He also regularly receives support for his research, which consists of an additional two-ninths of hisregular salary, although the college does not pay retirement benefits on that portion of his income. (Research support is additional income; it is not intended to cover the costs of research.) Over the 12 years he has been at the college his salary has increased by 4 to 15 percent per year, although
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