TMP 120 Summer 2019 Syllabus.doc - TMP120 \u2013 Business Strategy Leadership COURSE INFORMATION Tue Wed and Thur Section 200 8AM to 9:15AM Section 300

TMP 120 Summer 2019 Syllabus.doc - TMP120 u2013 Business...

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TMP120 – Business Strategy & Leadership COURSE INFORMATION Tue, Wed, and Thur Section 200: 8AM to 9:15AM Section 300: 9:30 to 10:45, Phelps 2536 Units 4.0 CONTACT INFORMATION Eric J Zackrison, MBA/PhD. Office: Phelps 2311 Office Hours: 11-NOON, T and Th [email protected] TAs: 8AM Callie Steffen [email protected] 9:30AM Rachel Kenny [email protected] Course Overview : This course provides an introduction to business strategy, principles and practices required for developing skills for business success, professional development and societal benefit. Students will be exposed to key management theories, models and tools in strategy, finance, accounting, research & development, marketing, sales, service, HR and TQM (total quality management). We will also explore the role and impact of leadership in achieving business value through organizational effectiveness and capability. This course utilizes readings, case studies and a computerized simulation to develop and apply an integrated knowledge of the enterprise-level business system. With a general leadership and management perspective, you will evaluate the external competitive environment, the projected business opportunity, the firm’s advantages and gaps, and business drivers. This course is conducted differently than most, we learn a great deal by working on group projects. In terms of concepts and lectures, you will research topics before lecture; then you (or your group) may be chosen to present to our class. In addition to demonstrating your knowledge of concepts, terms, and application of business and strategy, communication and public presentation skills will be enhanced. Learning Objectives : 1. Understand what comprises a business strategy. 2. Gain knowledge of the “language” of business, financial statements, and how they are used to analyze companies and inform a strategy. 3. See how competitive advantage is gained through differentiation, operations, innovation, HR, TQM and marketing. 4. Apply your knowledge through team exercises, using a realistic, competitive, multi-period computer-based business simulation. TEXTBOOK, CASES AND READINGS : Note on textbooks : Used versions (any version) are available online and are on reserve in the UCSB Library. Required: Grant, R. (2016). Contemporary Strategy Analysis. Oxford, UK and Hoboken, NJ: John Wiley and Sons. One case (Lindberg) is available on the course Gauchospace website. All other cases are available on the Harvard Business Online website: “Summer 2019 TMP 120 Business Strategy and Leadership” : Section 300 Gauchospace Site Section 200 Gauchospace Site Capstone Business Simulation: A paid individual $55 subscription is required Optional (But Recommended) Textbooks: Page 1 of 6 10/23/2019
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TMP120 – Business Strategy & Leadership Higgins, R. (Buy used, any edition). Analysis for Financial Management. New York: McGraw-Hill/Irwin COURSE WEBSITE:
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