IV) Consumer Analysis Mudim is Malaysia’s local brand. In a short term, Mudim targets people who are in northern area while in a long term they are targeting people from south, west and east area. In early 2005, Mudim has started marketing its products to countries all over Malaysia, where before, only covers the states of Kedah, Perlis and Penang. With an enhanced marketing strategy through past experience, technological advances and expertise, quality control of products and efficient product distribution management. Now, Mudim are more confident to penetrate the food industry, not just the local market but they also plan to promote their products to overseas markets. Mudim targets Muslim people as their target market as they are more concern on Halal foods and Bumiputera’s products. Moreover, women especially fully housewives were targeted as women tend to cook more than men.
V) Brand Inventory A brand inventory is just one piece of a brand audit, which allows a brand to examine its sources of brand equity. A brand inventory provides a thorough profile of the current marketing and branding efforts of a company’s goods or services. Conducting a brand inventory consists of profiling all of these elements and compiling it into one comprehensive document (Keller, 2008).
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- Winter '15