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Good Afternoon, Discussion Board Four: Disney 3. How could Disney have better anticipated the opposition to its new theme park proposal? Disney found itself in a real situation in regards to their new location in Virginia and never could have guessed they would have faced the opposition that came with their decisions. Disney did not help their cause with this situation by any means. Many of the issues that occurred could have been mitigated or eliminated had they went about the roll- out of this park differently and chose their words more carefully. They could have also attempted to reach the emotions of the Virginians (Chytry, 2012). Government regulation began some 100 years ago with how companies conduct business, where they choose to do business, and how they operate (Argenti, 2016, p. 228). This is crucial because had Disney considered the implications of their park they could have rethought their strategic strategy in their planning, marketing, and roll-out.

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