MKTG7512 Sem 2 2019 Seminar 7 Managing Products Services and Experiences.pdf - MKTG7512 Strategic Marketing Management Seminar 7 – Managing Products

MKTG7512 Sem 2 2019 Seminar 7 Managing Products Services and Experiences.pdf

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CRICOS code 00025B MKTG7512 Strategic Marketing Management Seminar 7 – Managing Products, Services and Experiences
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Key topics Managing Products Managing Services Managing Experiences
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Managing Products A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organisations, information and ideas. In planning its market offering, the marketer needs to address five product levels: The core benefit the customer is really buying. The basic product that addresses the core benefit Attributes and conditions buyers normally expect Augmentations that exceeds customer expectations Potential augmentations in the future.
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