FordEconomicIndicators.docx - For this Assignment you are...

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For this Assignment, you are to continue using the same Fortune 500 company you selected in Unit 4. The focus here is on its domestic (American) operations, with global issues left for Unit 6. Begin by reading through the material on economic indicators in the Webliography. Select 6-10 indicators that are of particular relevance to your firm and explain why. Next, outline a strategy for how the firm should respond to the information provided by the economic indicators with the goal of maximizing revenues in the years ahead. Although Ford Motor Company has recently gone through a period where their future was in doubt they have indeed recovered. Having gone through the process and reducing their workforce and factories they should be set for achieving sustainable growth. As the only US manufacturer not to accept government bailout funds Ford relied on its mission and values to lead it through troubled times. Just a few years ago the entire auto industry in the US was on the brink of bankruptcy and failure. Since Ford did not accept government funds that had to make drastic cuts in order to ensure the company would be a going concern. To continue on a path to recovery the organization must find ways to deal with changing economic times to help them better prepare and understand the market as a whole. The failure to identify market trends as well as consumer trends could leave Ford with the inability to compete and without the ability to build products that consumers want. Just as Ford must spend millions to understand what consumers want in their cars in terms of everything from gas mileage to the electronics in the cabin they must
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also work to understand the macroeconomic environment in which the company operates. The organization is dependent upon the economy as a whole to produce sufficient jobs and disposable income in order to ensure that people can afford to buy new cars which ensures that Ford is profitable and that it is able to meet debt obligations while ensuring their workforce is paid and that they have jobs in the next quarter. Being able to foresee coming economic changes in terms of indicators is crucial to their success. One of the clearest indicators of future economic activity is defined by the US leading economic indicators. These indicators are created by a number of
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