Lecture 4 Managing Intellectual Capital .pptx - Lecture 4 Managing Intellectual Capital(IC Jashapara(2011 Chapter 3 Outline • • • • •

Lecture 4 Managing Intellectual Capital .pptx - Lecture 4...

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Lecture 4 Managing Intellectual Capital (IC) Jashapara (2011) Chapter 3
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Outline Introduction, concepts and definitions Intellectual capital framework Balanced scorecard Intellectual capital and social capital Social capital and knowledge management
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What is Intellectual Capital(IC) ? Is “ knowledge that can be converted into value Edvinsson and Sullivan (1996, p. 358) ‘The economic value of two categories of intangible assets of a company: organisational (Structural) capital and human capital .’ (OECD 1999)
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Intellectual Capital Components Summation of following Three (3) categories 1. Human Capital (HC) Refers to the people in an organisation and describes their cumulative tacit knowledge skills 2. Structural Capital (SC) – organisational knowledge Refers to the explicit knowledge embedded in an organisation 3. Relational Capital (RC) Represents organisational relations and knowledge exchange with the organisation’s external stakeholders
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Components of Human Capital changeability motivation creativity, innovativeness entrepreneurial spirit work related experience work related competencies work related knowledge employee engagement employee information employee loyalty employee satisfaction emotional intelligence employee demographics flexibility formal relationship human-centered assets identity of individual influencing behavior informal relationships education/training know-how, knowledge and skills Workforce learning and development learning capacity loyalty management skills managerial work proactive and reactive abilities satisfaction vocational qualification
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Components of Structural Capital management philosophy Corporate culture management processes information systems Cross-functional teams Enterprise intelligence infra-structured assets intellectual property internal collaboration and projects leveraging technology location capital organizational structure organizational practices organizational learning personal relationships process product/service technology & quality process and routines research and development statutory-based assets start-up capital strategy
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Components of Relational Capital Advertising brand image brand value alliances and partnerships business collaborations community relations competitors consumer trust corporate reputation customer capital customer loyalty customer retention rate, customer relations distributing contracts, distribution channels financial relations franchising agreements joint ventures, licensing agreements networking systems royalty revenue social networks supplier relations market assets
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Evaluating Intellectual Capital Key questions in determining the effectiveness of various frameworks and indices to measure intellectual capital: Does it add value to customers ?
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  • Summer '15
  • ir. halim

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