Lecture 1 - introduction to marketing.pptx - Marketing – meaning and philosophy What is marketing Introduction to Marketing • Marketing is the

Lecture 1 - introduction to marketing.pptx - Marketing –...

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Marketing – meaning and philosophy
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What is marketing?
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Introduction to Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives Getting the right goods to the right people in the right place at the right time at the right price with the right level of communication profitability
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The role of marketing Marketing is closely aligned to the success of any business Satisfy needs and wants of the customers Product, price, place and promotion Business must have a clear understanding of marketing environment
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The Scope of Marketing Marketerrs are involved in marketing ten types of entities: Goods Services Experiences Events Persons Places Properties
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The scope of marketing…contd Organizations Information Ideas
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Core marketing Concepts
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