Ad Analysis-Kimberly Reusch.docx - Kimberly Reusch Professor Studer ENG 102 Composition II 1 March 2019 Chevy Tailgates the “New and Improved” The

Ad Analysis-Kimberly Reusch.docx - Kimberly Reusch...

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Kimberly Reusch Professor Studer ENG 102 - Composition II 1 March 2019 Chevy Tailgates the “New and Improved” The commercial I chose is over a truck brand. When you consider your favorite brand of vehicle some may not know what their favorite brand is, and it may just be the brand you drive Some may not even know all the brands of cars or all the history behind vehicles. Others just drive the cars that either their parents provided or drive what they can afford at the time. Chevrolet and GMC is the same thing for those who do not know. Everyone may not even know the basic things you should do when you are owning a vehicle other than it needs gas and it gets you from point A to B. The question truly is whether you truly know what each truck is capable of doing or if it’s just for looks. When looking at this commercial you can see a bunch of people carrying Ford and Dodge Truck tailgates to a Chevy truck that is on a hill with a tailgate that is standable and you can sit on it. These people who are carrying them are coming from all over the place and the truck tailgates are all over in which years they were made some go back very far and were probably honestly wall decor before this commercial. There are people walking while other see them through a window, walking in from the city, on gravel roads, from their houses, some families even working together to carry one, pulling them by wagons or wheelbarrows, and even from what looks like an old historical building. They carry these to the top of the hill to this one Chevy truck. They all meet on top of a hill to pretty much worship this new tailgate.
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  • Fall '16
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