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BSBMGT608 MANAGE INNOVATION AND CONTINUOUS IMPROVEMENT DEVELOP OPTIONS FOR CONTINUOUS IMPROVEMENT Develop a one-page performance improvement strategy related to competitiveness, Include: Strategic Goals Increase Market Share by 15% In the early 60s, A.C. Gilbert missed an opportunity to change and enter a new culture. Although some changes have taken place since Jack Wrather took over the company, it still cannot fully recover, and has not succeeded in adapting to the market and understanding consumer behaviours that have changed over the years. The result of the failure to adapt was a great loss of market share, therefore increasing market share by 15% should be the most important strategic objective for the next year in the A.C Gilbert performance improvement strategy. Strengthening Financial Resources Due to the loss of market share, Gilbert lost his capital and is now in a difficult position to deal with competitors. In order to increase market share, financial resources can be strengthened by selling excess assets or by renting production lines to other companies to attract investors and court creditors to finance expansion and modernization. Investment in Physical Resources Consumers changed their behaviour and A.C Gilbert fail to follow the trends on time. Changes were made in the attempt of increasing sales but too much investment waste in the sales agent and in advertising area. High cuts in physical resources resulted in decrease of product quality, delay on delivery to retail shops and lower customer satisfaction. In order to fill in the loopholes, A.C Gilbert should cut down the sales and invest in new machinery and staff training that will allow faster and better production. Productivity AC Gilbert had the following problems: Decreased product quality, Lack of consistency in management, and low or no relationship with the customer after outsourced manufacturing, resulting in low customer satisfaction, delayed delivery, and shortage of staff, resulting in low productivity and inability to adapt Handle trends in a timely manner. For this reason, one of the strategic goals will be invest in productivity in order to reduce waste by 10%, reduce production time by 5%, and ultimately produce higher quality products for faster access to consumers.
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Description of proposed process or amendment to current process Another important change that must import and update in A.C Gilbert is the process and systems. Currently the systems are very simple including only five stages: Design Planning Purchasing Manufacturing Distribution The new system must conduct extensive research on market trends to determine market needs and wants, in order to the proposed process aims to increase shared accountability and decrease waste.
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