tronics-pestandporters-jennifervuhuong-161108212208.pdf - Tronics – PEST and Porter’s five forces 1 Introduction 1.1 TRONICS Tronics An

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Jen vu huong Nonstopworld Page 1 Tronics PEST and Porter’s five forces 1. Introduction 1.1. TRONICS Tronics: A n international full-service manufacturer of MEMS History: Founded in 1997 in CEA-LETI (an applied research centre for microelectronics) First provider of custom silicon on insulator (SOI) based MEMS components for specific Origional Equipment Manufacture (OEM) applications Industry: Developing and manufacturing custom micro-electro-mechanical systems (MEMS) components and Microsystems for clients' specific applications Mission: to assist its customers in designing, developing, prototyping, industrializing and producing MEMS products Development: Started its activity by developing sensors (called "geophone") for oil prospecting (replacement for conventional mechanical seismic sensor). Apart from involving in oil industry, Tronics have involved in other industries (such as games, healthcare, etc) but because of limiting resources, Tronics is looking for strategic analysis Stakeholders of Tronics Partnership - Vibtech: a market leader over 50 years, specialized in vibration sensing technologies, supplied the equipment for oil exploration projects (niche market). Main competitors of Vibtech is American companies Found in CEA-LETI: CEA-LETI provides a unique interface between industry and academic research, through technology transfer and owns over 1,500paten families. 1.2. Oil prospecting industry 5% cost of oil prospecting operations comes from analysing the vibrations and analyses the propagation of the wave, speed, etc 15% cost comes from geophysical depth analysis to provide the necessary information for the drilling undertaken to have maximum chances of success 1.3. MEMS industry Future of MEMS industry : MEMS is predicted to lead to the development of innovative technologies that would replace the conventional electromagnetic vibration sensors)
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Jen vu huong Nonstopworld Page 2 2. PEST analysis PEST analysis is an environmental scanning framework which provides a simple yet systematic approach to identifying factors that are likely to shape the competitive conditions within these industries where Tronics have involved in. 1.1. Political Factors Political instability: Most new sources of oil are located in countries which have political instability, legal instability and corruption that can increase the risk of firms when investing in exploring oil in these places >> Increasing the risk for Tronics Strict regulations: Moreover, the governments in the countries having new oil sources like Mexico tend to strengthen their regulations related to water oil exploration and exploitation which increases time consuming causing raising the cost for firms investing in this industry.
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