100%(9)9 out of 9 people found this document helpful
This preview shows page 1 - 4 out of 18 pages.
1BSBMGT616 DEVELOP AND IMPLEMENTSTRATEGIC PLANSSubmitted by APEX2930 Khwanphimon Thinnok APEX3304 Pawinee Dechprom
2BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLANSTASK 2a)PEST analysisPEST Analysis:PoliticalTariffs on imported goods, including espresso coffee machines, will beremoved in line with the Government’s free trade policy.The strong possibility of a carbon tax being introduced on all energyintensive products used in a commercial enterprise.EconomyThe prediction of a strengthening Australian dollar against all ourmajor trading partners over the next few years is also a concern.The prediction of a steady population growth rate in Australia from 22million in2010 to 36 million in 2050The prediction of higher-than-expected growth in the economy, as aresult of a resources boom.SocialThe lifestyle towards eating out more frequently as the populationages and become more affluent.The prediction of a steady population growth rate in Australia from 22million in2010 to 36 million in 2050TechnologicalNew commercial espresso machines are being developed that use 30%less energy.The development of the home consumer market for espressomachines consumer is experiencing high growth.
3b)SWOT analysis SWOT AnalysisStrengthsMacVille has a good customer service reputation and strongservice.The installations, after sale service, complaint handling all gettop marks from customers.MacVille has strong marketing and sale with an excellent marketingcommunications and promotions mix. Particularly with the socialmarketing that MacVille has introduced in the past year.Strong internal controls in accounting and finance based on the stateof the art MIS which allowed for sound corperate planning, alongwith strong internal controls in accounting and finance. Customer services is well organized guaranteeing excellent customerservice call within 24 hours which is the key to increasing sales. WeaknessesThe delivery times are sometimes delayed because proper procedurewas not followed.Inbound logistics always has issues and challenges. Outbound logistics- sometimes there is delay in appropriate vehicleto deliver the espresso coffee machine and this causes some issueswith customers.Lack of experienced personnel in importation and customer serviceoperation. OpportunitiesMarket penetration could easily be achieved and share costs ofadvertising and service. It could be shared via the development ofstrategic alliances with coffee been suppliers.MacVille able to expand market activity through social media andinternet. MacVille has opportunity to increase new market promotionalactivities where bulk of espresso machines are sold each year andfrom which a major competitor has withdrawn.