Basic Etiquettes Involving Cultural Taboos. The People. Thais are tolerant of individualism, but find comfort and security in being part of a group. Mai Pen Rai (never mind) is the Thai expression which characterizes the general focus of life "it is to enjoy." Thais are productive and hardworking while at the same time happy with what they are and what they have materially. They are smiling, pleasant, humble and patient people who laugh easily, speak softly, are slow to anger, and never try to cause anyone to lose face. Thais are very proud of their cultural heritage and enjoy talking about it with visitors. Thais are proud that they have never been ruled by a Western power. (eDiplomat, 2016). According to Commisceo Global Consulting Ltd. (2019) that these are the Cultural Etiquette in Thailand listed below: Naming Convention. When you meet someone new, under social or business circumstances, it’s important to know how to address the individual standing in front of you. Properly addressing people in different situations shows you’re respectful of their position and mindful of not offending them in any way. (Godofroy, 2013). Thai people use the given name frequently headed by the word “Khun” which is used as a comprehensive term to refer to Miss, Mrs or Mr. People of importance, such as teachers, professors or monks, the given name must be headed with “Ajarn”. For very formal occasions or written documentation, Surnames are reserved. It is not uncommon for them to assign nicknames to each other.
Meeting & Greeting. The “wai” is the traditional form of greeting, given by the person of lower status to the person of higher status. Also, it is the common form of greeting and adheres to strict rules of protocol. Raising both hands,
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- Summer '17