P1_ Activity 4_ Cross sector marketing tools and techniques.docx - P1 Activity 4 Cross sector marketing tools and techniques ACTIVITY DESCRIPTION Q1

P1_ Activity 4_ Cross sector marketing tools and techniques.docx

This preview shows page 1 - 2 out of 2 pages.

P1: Activity 4: Cross sector marketing tools and techniques ACTIVITY DESCRIPTION: Q1. Specify five ways of identifying/evaluating tools and techniques from traditional siloed sectors. REFERENCE PP P39 ▪ Consulting with members of staff, representatives and stakeholders ▪ Observation ▪ Customer feedback ▪ Analysis of statistical data ▪ Review of the separate policies and procedures documents of each sector. Q2. Give an example of a convergent tool or technique that could link at least three divergent media. REFERENCE PP P41 ▪ QI codes on posters which lead to websites ▪ Apps which lead to sales ▪ Television adverts with promotional codes for online use Q3. Give at least three examples of features/tools/techniques within marketing communications that demonstrate a customer-centric perspective. REFERENCE PP P42 ▪ Social media sites ▪ Apps which facilitate interaction with the organisation ▪ Use of a core interface across devices ▪ Targeted marketing Q4.
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • One '18

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes