P1: Activity 4: Cross sector marketing tools and techniques ACTIVITY DESCRIPTION: Q1. Specify five ways of identifying/evaluating tools and techniques from traditional siloed sectors. REFERENCE PP P39 ▪ Consulting with members of staff, representatives and stakeholders ▪ Observation ▪ Customer feedback ▪ Analysis of statistical data ▪ Review of the separate policies and procedures documents of each sector. Q2. Give an example of a convergent tool or technique that could link at least three divergent media. REFERENCE PP P41 ▪ QI codes on posters which lead to websites ▪ Apps which lead to sales ▪ Television adverts with promotional codes for online use Q3. Give at least three examples of features/tools/techniques within marketing communications that demonstrate a customer-centric perspective. REFERENCE PP P42 ▪ Social media sites ▪ Apps which facilitate interaction with the organisation ▪ Use of a core interface across devices ▪ Targeted marketing Q4.
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