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Human beings often speculate as to the causes of others’ behavior. Explain how cognitive and motivational factors can cause people to be biased when making attributions. What are some of the social and individual consequences of the types of attributions they make?When it comes to self-serving biases there are two different aspects that people contribute to our lives: positive and negative outcomes. As humans, we based things primarily on the way we think. Positive outcomes are believed to be influenced by internal actions, whereas negatives outcomes are external factors (Branscombe & Baron, 2017). When it comes to people being motivated, our biases as a person come from self-desire. Even though both motivational and cognitive factors influence our bias, the motivational model is more of an influence than cognitive. When thinking of cultures that have a much more collectivism factor, the self-serving bias is weaker because of harmony. Individualistic cultures have a stronger bias because the