Brooklyn Brewery: Setting the Course for Growth Issue of Brooklyn Brewery Case The central issue outline in the case study is the influx of competition of craft beer. The competitors both large and small have developed beer industries and have been establishing craft sector (Meier & Wang, 2018). Also, Brooklyn Brewery had a problem for about five years trying to find an appropriate and suitable site for the proposed expansion of its subsidiaries. Application of Porters five forces Porter's five forces are applicable in this case. Brooklyn Brewery uses competitive rivalry to understand its competitor’s price, brand, and discounts it offers. Then the company uses its discount and offer along with promotion to customers. The supply power of Brooklyn Brewery is diverse as it has opened subsidiaries in Maryland, Maine or Massachusetts for the retailers to have an easy time to access the products (Meier & Wang, 2018). Also, the buyer power is driven by the long-lasting name of the company and the need of customers to be associated with the brand that is of high quality and known all over the count. However, the company provides a variety of brand to avoid the threat of substitution such as brown ale, greenmarket wheat, American ale and Sorachi ace to make customers adapt to different tastes and brand. Even if there are threats when entering a new market from the competitors, Brooklyn Brewers are using
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- Fall '18