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Unformatted text preview: Introduction to Business Chapter 1 Objectives of Business Survival- the business wants to stay around Growth- you want to be able to branch out Social Responsibility- now a requirement in sea of a luxury. for example a beauty product that tests on animals wont sell as much as the others who dont. Creating Wealth: Factors of Production Land Labor (workers) Capital Entrepreneurship Knowledge Business Environment Overview (pie chart) Continuously change and have a chain reaction. Never stay the same. Technological Environment Productivity how much you can make out of a give amount of resources. Judges economy E-commerce-Easy to do, dont see people Responsiveness to Customer when buying something on line you get a conformation email immediately after it is sent. Makes the consumer feel more secure about buy online....
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- Spring '06