journalism notes - Lecture notes Magazines...

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Lecture notes 2/6/08 Magazines magazine experiment -# ads to total pages – 90/228 27/150 Magazines as consumer media “audience as consumer” vs. “audience as product” (you’re the attention being sold to advertisers) Main goals: 1. lower cover price 2. increase circulation 3. inflate advertising price average magazine today: 50% ads, 50% editorial concern: wall between editorial and advertising Key changes in the 19 th century 1830s: successful example of “penny press” (like newspapers) 1870s: similar low postal rates like newspapers – can extend circulation titles jumped tenfold: 685 in 1850; 6,000 in 1905 ads jumped tenfold: 7 pp in 1880; 90 pp in 1990 Key themes in the magazine evolution content: sites for longer fiction and nonfiction showcase for visual arts and photojournalism – color shift from general interest to special interest o ex: stories printed in Cosmopolitan -Muckracking went from negative to positive when people wanted to know more
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  • Spring '08
  • Downey
  • Advertising, box office revenue, magazine industry, www.stateofthenewsmedia.com magazine experiment, revenue -global box

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