branding strategies.pdf - Tuesday Branding Strategies Class 5 Branding the use of a name term symbol or design to identify a product Brand equity a set

branding strategies.pdf - Tuesday Branding Strategies Class...

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Tuesday, October 29, 2019 Branding Strategies: Class 5 - Branding: the use of a name, term, symbol, or design to identify a product - Brand equity: a set of assets or liabilities linked to a brands name and symbol that adds to (and substrates from) the value provided by a firm and/or that firms customer - These assets include brand loyalty, brand awareness, perceived quality, and brand associations - Characteristics of Good Brand Names: suggested something about the products benefits short and simple easy to read, spell, and pronounce pleasant sounding distinctive and memorable appropriate to new products which may be added to the line at a later date
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