Midterm_II_Sample1_Solutions

Midterm_II_Sample1_Solutions - Name_ Student ID_ Section_...

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1 Name______________________________ Student ID______________________________ Section_____________________________ BUAD-311 Operations Management Mid-term Exam II Fall 2007 Open Book, Open Notes, No Lap Tops State all your assumptions clearly Make sure that you have 6 pages (Including the cover page) Good Luck VERSION A
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2 Section A: Multiple Choices [4 pts each] 1. The internet has affected many aspects of revenue management. Which of the following factors has not helped the companies in increasing the revenue? a) Direct distribution b) Bundling and customization c) Customer opportunistic behavior d) Fast response speed e) Targeting c) 2. Which of the following is not one of the five parameters that characterize a queuing system? a) Arrival pattern b) Utilization rate c) Number of servers d) Restriction on queue capacity e) The queue discipline b) 3. For airline industry, which of the following statements are true: I. When practicing overbooking, the company considers the tradeoff between spoilage cost and denial boarding cost/risk. II. If the expected last-minute cancellation is 6 customers, the company should always overbook the flight by 6 seats. III. Cannibalization only happens when we have exactly two fare classes. a) I b) I and II c) I and III d) II and III e) I, II, and III a) 4. The monthly sales numbers from July to October are 60, 57, 66, and 72, respectively. The forecast group gives a forecast of 78 for November. Which of following will not justify the November forecast? a) A market campaign in November b) A price cut in end of October c) The random variation of the demand d) The seasonality of the demand e) The upward trend of the demand c)
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3 5. Which of the following statement is true? a)
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This note was uploaded on 04/01/2008 for the course BUAD 311T taught by Professor Vaitsos during the Fall '07 term at USC.

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Midterm_II_Sample1_Solutions - Name_ Student ID_ Section_...

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