Marketing Business Analysis Paper.docx - Landon West Professor Elmer Principles of Marketing What Is the Issue With 5-Star Rating Systems There are many

Marketing Business Analysis Paper.docx - Landon West...

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Landon West Professor Elmer Principles of Marketing 10/10/2019 What Is the Issue With 5-Star Rating Systems? There are many issues that pertain to the realm of marketing, but one that struck me the most was the inadequacy of five-star rating systems when it comes to giving feedback for companies. Companies use five-star ratings systems to gain feedback from customers and to separate themselves from other competitors in the market by either standing out with a high score or a low score. Customers are asked by companies usually after consuming some sort or product though them to give a rating on the experience from a one star to five-star rating. One star meaning they had a very bad experience and five stars meaning they had a great experience. They are very frequently used and looked at by consumers when deciding what companies to go to for a product or service. Considering the amount of significance five-star rating systems serve there are some major flaws with their results.
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