BSBMKG603 - Manage the marketing processTask2.doc - Assessment Task 2 1 Write a briefing report NatureCare Products Marketing Briefing Report Overall

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Assessment Task 2 1. Write a briefing report NatureCare Products Marketing Briefing Report Overall business objectives Nature Care Products is based in Brisbane, Queensland Australia. The company manufactures and retails eco- friendly, high quality beauty skin care products. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco- friendly packaging. Strategic Marketing Objectives To be well led, high performing, profitable and accountable · Ensure that all financial operations, performance indicators and results support the strategic policies · Identify new and expand existing sources of revenue · Achieve profits of at least 10% per annum. Supply high quality products to meet customer needs and aspirations · Increase sales of products in current market by 20% per annum over the next three years. · Develop overseas markets · Research and plan for the launch of new innovative, environmentally friendly products Continue building deeper customer relationships · Customer-centred practice, with a focus on meeting their total needs for high quality products · Strengthen the skills of our people, to better support customers · Drive innovation to better meet customer demands Attract, engage and develop the best staf · Continuing the drive to a customer centred, high performance workforce and culture · Strengthening the skills of our people, to better support customer needs · Empowering innovation and responsiveness to change · Continuing to enhance the diversity of our workforce.
External factors impacting on the company including: · Current economic conditions The company has a range of products that include: · Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti- inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream. · Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties. · Regenerating facial scrub to clean of dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types. · Industry trends and market changes The company would like to add more products over time and is focussed on a range of products to meet particular skin needs rather than a one-size fits all. · Social trends and impact on the demand for NatureCare Products Regarding the company’s current promotional activities, successful promotional activities have been advertisements on the Australian body + soul web site and in the Natural Health magazine. There have also been in-store promotions with the focus on high quality products for women.

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