BSBMKG603 - Manage the marketing process Task 4.doc - Assessment Task 4 Evaluate marketing performance project Task summary This assessment task

BSBMKG603 - Manage the marketing process Task 4.doc -...

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Assessment Task 4: Evaluate marketing performance project Task summary This assessment task requires you to review the case study information about Tourism Australia’s India 2020 Tourism Growth Plan and report on the marketing performance. This assessment is to be completed in the simulated work environment in SCSB. Required Access to textbooks and other learning materials Computer with Microsoft Office and internet access Submit Prepare an email with Marketing Performance Report attached Assessment criteria For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence. Re-submission opportunities You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment. 1
Assessment Task 4 Instructions Carefully read the following: In 2012 Tourism Australia released their India 2020 tourism growth plan. Review full information about the campaign at the following link: - reporting/tourism-2020.html You should also review the India 2020 Strategic Plan: Assume that, in 2017, you have been asked to report on performance using the market profile data at: Complete the following activities: 1. Review data Review the information above in preparation for developing a marketing performance report. First of all, review information about the campaign, as well as the strategic plan and identify and makes notes on the following for use in your performance report: Overview of the campaign Potential of the Indian market for Australian tourism and current Indian market Target customers Marketing strategies Success indicators for 2020 Next, review the current market profile information and using the data, make notes on the following: Market overview information in 2016 An analysis of the data in the market profile against the success indicators included in the Strategic Plan

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