BUS 330 Week 5 Assignment.pdf - Running Head A RETRO...

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Running Head: A RETRO MARKETING PLAN RETURNS 1A Retro Marketing Plan Returns Name BUS 330: Principles of Marketing Instructor: Name August 26, 20xx
A RETRO MARKETING PLAN RETURNS 2A Retro Marketing Plan Returns Taco Bell Promotion Name Taco Bell is a popular fast food restaurant which is known in just about every North American home. The fast-food mogul has evolved into a global empire where the sun is always shinning on one of its storefronts. The marketing team of this industry leading franchise utilizes colorful, attractive, and truly appetizing images throughout their space on the internet. Their marketing techniques were thoughtfully captivating and customers all over social media are very excited about representing their loyalty to this brand. Taco Bell is a subsidiary of Yum! Brands, which holds ownership of many other common fast food names: Pizza Hut, Kentucky Fried Chicken, and a few others which is now headquartered in Louisville, Kentucky (Creed, 2016). While Yum! Brands are the centralized parent company, Taco Bell oversees its corporate day-to-day brand operations near their very first location in sunny Southern California.The core products/services they offer The menu is straight forward and adheres to a uniform standard at all their locations, some international restaurants do have specialized items, but a customer can fully expect to receive an exact tasting product no matter what time zone they are located. The core items have a Tex-Mex theme consisting of restaurant style tacos, burritos, and propriety taco-burrito hybrids that has sparked mass excitement among its consumers. Other staple items Taco Bell provides is: Mountain Dew Baja Blast, Frito-Lay collaborated Doritos Locos Taco shells, and the most recently famed success Naco Fries. All their items can be retrieved from a drive-thru, consumed on site within a dining area, and even ordered online to be delivered right to an individual’sdoor. This mixture of innovative menu items and ease of purchase quickly fills the needs of a market
A RETRO MARKETING PLAN RETURNS 3segment, also known as a community that shares a commonality, who are loyal to the brand (White, 2019).A brief history This organization started in San Bernardino, California in 1954 by Glen Bell, who started selling hot dogs and hamburgers at what was known as Bell’s Drive-In, and next opened a Taco Tia’s where he sold tacos for 19 cents apiece. The first Taco Bell was opened in Downey, California in 1962. Bell’s entrepreneurial mindset allowed him to utilize the franchise marketing strategy and had 100 different locations throughout the southern California area within the first 5 years. By 1978 there were 868 restaurants and Bell decided to sell the franchise to PepsiCo Incorporated for $125 million (Meares, 2016). PepsiCo Incorporated brought together their fast food divisions in 1997 and created an independent company called Tricon, which was released from the PepsiCo Incorporated brand to become its own parent organization. Soon after, Tricon was rebranded as Yum! Brands and today encompass ownership of many other common fast

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