Uses and Gratifications

Uses and Gratifications - Uses and Gratifications Herta...

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Uses and Gratifications Herta Herzog (b.1910) published On Borrowed Experience: An Analysis of Listening to Day Time Sketches in 1941 as a founding statement of the “Uses and Gratifications Theory.” Herzog was one of the first researchers to study the perception of voices on the radio. Stemming from Freudian ideas, Herzog examines the psyche behind why people listen to radio soaps. Similarly, Berelson (1912-1979) writes in What Missing the Newspaper Means about the motivations behind reading the newspaper were for consistent readers. Herzog preformed a qualitative study of participant’s interviews, analyzing the emotional and personal need for using the media. Herzog derived three basic uses for the media from her research. First, Herzog discovered that there was an “emotional release” in listening to daytime soaps. The consumer was able to let out pent up emotions through the experiences of the characters on the radio, allowing listeners to cry or laugh with the program. Second, the uses and gratifications theory proposes
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This note was uploaded on 04/01/2008 for the course COMM 371 taught by Professor Scannell during the Winter '08 term at University of Michigan.

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Uses and Gratifications - Uses and Gratifications Herta...

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