wendy's marketing analysis.doc - Running head MARKETING...

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Running head: MARKETING ANALYSIS REPORT 1 Marketing Analysis Report Student’s Name Institutional Affiliation
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MARKETING ANALYSIS REPORT 2 Background Wendy's is an American fast food restaurant chain that focuses on the hamburger market. However, the company also offers many other products on its menu including chicken, salads, beverages, fries, and desserts. Offering diverse products ensures that the customers have fast food experience and they can have a full meal. Moreover, Wendy's transacts most of its business through its chain of restaurants. However, the company also offers its products in kiosks, websites, and mobile application. In this case, an individual can easily purchase Wendy's meal online and have them delivered to their home. In addition, advertising is an essential tactic for the fast food restaurant. Therefore, the restaurant advertises its products through print media, television, and digital advertising. Moreover, the restaurant promotes its products through short- term sales offers like coupons and discounts. Introduction Any successful restaurant sooner or later has to deal with opening new locations. New locations often signal financial success and effective management practices for the restaurant. Moreover, the expansion is a validation of the quality of products sold by the restaurant as they believe more people will purchase their products. Nevertheless, opening branches in a new location can cause a myriad of problems for the restaurant's management (Suttle, 2018). Some of the challenges are staffing the new site, decentralized control, and increased competition from competitors. In addition, venturing into a new area can be capital intensive as the restaurant will
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