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Lexi Ciagne Sept. 30, 2019 GD 200 William Morris Formal Analysis A book is what the artist makes of it. Book design is art. William Morris’ -The Ideal Book- provokes a thoughtful discussion about the art behind printed pieces. It explains how and why certain tones are set, and the effects certain strategies can make. All of these decisions are in the hands of the artist, because regardless of ornamental features, any book with good type and attention to detail is an art piece. In other words, the beauty within the pages of a book are not based on its decor nor its budget, but within its architecture. William Morris had a great respect for the art of book design, as he put more value into the attention and taste of the pages, rather than its decor. He understood the endless opportunities/styles and temptation to show off modern technology's abilities. However, he knew that layering decorations over each other would not create pleasure, but a fight for attention. He explains, “...a book quite un-ornamental can look actually and positively beautiful, and not