Political Science - Political Science The Media Connecting...

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Political Science 18/10/2007 13:37:00 The Media Connecting citizens and government Get more info to more people faster Better Communication- if hard for gov. too bad! A. Free Press A. The First Amendment o Free from government; can’t make a law that interfere’s; makes it  unbiased to the gov; tells truth o Press helps us as citizens- acts as ‘watch dogs’  B. Clear and Present Danger o Has to be clear danger and present (not 40 years old) Restrictions on Press o 1. National Security o 3. Tier Test (Pornography) Local/ national stage Defined in Law SLAPS- serious literary artistic political scientific values Child vs Adult Porn  #1 on internet makes a ton of money (#2 gambling) o 2. Liability
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Can’t lie-must show how it damaged oneself “reckless disreguard of the truth” 1. Know its not true while printing 2. Print w/o making an effort to seek truth  o 4. Conflict with other rights 6 th  Amendment- right to fair trial B. Broadcast Media: “In the public interest, convenience and necessity” o Radio? Act- you can have an airwave if you operate in ^ in return you  make money Over time trend has been to have requirements ex. News show,  set list of prices on advertising B. Media Today 1. Growth of the web 2. Television- still dominant o In politics, main source of media. Ex. Good/bad political adds can  make or break a campaign. 3. Newspapers- Finding a Niche o News on TV comes from this insofar less people read the paper. Television News Attracting an Audience to Sell: o Want a regular basis audience; that’s how they make money ex.  Attract commercials ect. o Find a niche o 1. In general bigger is better (bigger audience sell to more)
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o 2. Size isn’t only thing that matters ex. Money, focused audience  (selling things to kids not on TCM)  two ?’s o How do I make news interesting? o How do I get them to watch my news not yours? My News, Not Your News o Personalities: Trust the Messenger o “Soft” Stories: Features keeps costs under control o The First on the Scene: Going Live, Now!!! Follow President vs. Congress Media is there in case of an assassination!  Patterns of News 1. Fragmented News o A. Every Day A New Story Small, contain in one day, if someone misses a broadcast they  can keep up o B. Keep it Simple, Keep it Short Fragmented news, need to keep it short If you really want detailed news, don’t watch the evening news.
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