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Chip Heath ran a study on what motivates people. He found thatmost people view themselves as having higher levels of motivationthan others. Maslow’s hierarchy of needs suggests that people mustfulfill their needs in the following order: physiological needs, safetyand security, love, self-esteem, self-actualization. By making theassumption that others have lower levels of need, people miss outon the opportunity to effectively incentivize and motivate others.How employers communicate incentives greatly impacts employee