BE - Ch. 5 video.docx - Chip Heath ran a study on what motivates people He found that most people view themselves as having higher levels of motivation

BE - Ch. 5 video.docx - Chip Heath ran a study on what...

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Chip Heath ran a study on what motivates people. He found that most people view themselves as having higher levels of motivation than others. Maslow’s hierarchy of needs suggests that people must fulfill their needs in the following order: physiological needs, safety and security, love, self-esteem, self-actualization. By making the assumption that others have lower levels of need, people miss out on the opportunity to effectively incentivize and motivate others. How employers communicate incentives greatly impacts employee
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