CONFESSIONS OF A BUSINESS FREAKSTYLENEWSABOUTREVIEWSSOCIALDESIGNHOMESOCIALSocial Media Has an Immense Impact on BusinessesBy Allison FellensteinCONTACT METHIS MONTHMost Popular1Communities Embrace Live Interactions Over Social Media2Millennials Welcome Generation Z to Business World3Social Learning Outperforms Remote Learning4Marketing Drives Results with A Focus on Problems5Serve Your Community Not Just Your BuyersAhhhhhhh… the internet. It is one of the most powerful resources thathumans use on a regular basis. I myself can’t live without it. It’s suchan amazing resource full of opportunities!!But unfortunately, the internet is full for half-truths, propaganda andfabrication. It’s a place where really anyone can create a website, post ablog, write a review, and even share pictures and videos. With over amillion people viewing what is being published on the interneteveryday it creates some suspicion on what is real and what fake. Obviously, some websites I use are more credible than others when itcomes to finding certain information. Agreeing so, Pew ResearchCenter states that, “people are much more trusting of news websites,and far more skeptical of the accuracy personal weblogs.” (PewResearch Center). Any websites that end with .edu, or .gov are prettywell known to be top level domains. Websites containing one of thefollowing in the URL typically have the most reliable information outthere. Everyone, including myself, should be paying attention to where theyare surfing on the internet bearing in mind that not everything you readis true. I really must be careful when using such a powerful source asthe Internet. In reality, businesses should take steps to protect theiremployees and customers no matter what!
Now, businesses are one of the main reasons why the internet is a placefull of such intriguing and useful information. You can find businesshours, amenities, and even reviews that are very easily accessible toanyone who has a cell phone, tablet, or lap top. Companies can pay tohave their exact info posted on some of the worlds most trusted searchengines i.e. Google.But other superficial sources can also post the same info without thecompany’s permission, creating lots of confusion. This is something thatcan be either beneficial or detrimental to any business that decides to usethe internet as a source of marketing. I see that people can falsely postinfo on the internet, and it causes some concern for business owners. Ifone customer has a bad experience, they will most likely express theirfrustration in some form on social media. Which makes a lot of sensebecause I definitely would? I would also express if I had a goodexperience!