BU333_homework4.docx - Conner 1 Maralina Conner Professor Pahls BU 333 Homework 4 Starbucks Coffee The target market for Starbucks is human beings

BU333_homework4.docx - Conner 1 Maralina Conner Professor...

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Conner 1 Maralina Conner Professor Pahls BU 333 October 22, 2019 Homework 4: Starbucks Coffee The target market for Starbucks is human beings primarily in the age bracket of 20 to 50 years with high-income brackets, an awareness of social status, and environmental consciousness. A global company such Starbucks does not extensive advertising of its product and services. People are familiar with the brand, had been using the products. The only issue that comes is the retaining of the customers. The social media team at Starbucks gives customers individual attention and at offering the customer service of local coffee shop on a grand scale over its social media channels. This helps in retaining the customer at less cost and repeat sales. The social media team understands that drinking coffee is better ways of socializing and by creating a place on platforms like facebook and twitter they have made coffee drinkers form community online. All social channels of the company have the same look, feel, and tone as their stores; the content is consis- tently unified around the company’s mission, message, and goals. Sometimes sales are not the ultimate
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