Candy Bar Exercise.docx - Candy Bar Exercise For the next 10 minutes your team will design a candy bar based on your personal experiences as candy bar

Candy Bar Exercise.docx - Candy Bar Exercise For the next...

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Candy Bar Exercise For the next 10 minutes, your team will design a candy bar based on your personal experiences as candy bar consumers and your new role as potential marketers. When designing your candy bar, be as creative as you can. However, the candy bar you design must answer the following questions: 1. To whom will your candy bar be sold? The answer to this question will specify the characteristics (age, gender, income, health-consciousness, etc.) of your target market segments. Provide a rationale for the market segments you choose. 2. What is the product? The answer to this question will specify the features, such as the ingredients, form, size, packaging, etc. and benefits of the candy bar you think are important to consumers. Provide a rationale for the product you create. 3. How much will consumers pay for it? The answer to this question will specify the price paid for the quantity received by consumers.

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