Amazon India launches Hindi App - Angelika Lesnenko April 15th 2019 Amazon India launches Hindi App 1 Reflect on why India has become such an

Amazon India launches Hindi App - Angelika Lesnenko...

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Angelika Lesnenko April 15 th , 2019 Amazon India launches Hindi App 1. Reflect on why India has become such an important growth market for online shopping companies. Discuss the importance of first-mover advantages in India. How is Amazon positioning itself to capture these advantages? Do you see any disadvantages to Amazon’s strategy? India’s economy is growing and is amongst one of the largest economies. Indias tech section is booming and expanding rapidly. Many big companies are investing into India because of how far along they are coming. Many other companies have already done the groundwork and Amazon is coming into a set up position. A small portion of Indians can access the Internet at home, allowing such a large room for growth in India for e- commerce. 2. Discuss the cultural challenges of expanding the concept of online shopping in a developing country. How is Amazon meeting these challenges in India?

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