Many luxury sheets cost less than? $200 to make but sell for more than? $500 in retail stores. Some cost even more dash– consumers pay almost? $3,000 for? Frett'e "Tangeri?Pizzo" king-size luxury linens. The creators of a new brand of luxury? linens, called Boll? & Branch, have entered this market. They want to price their sheets lower than most brands but still want to earn an adequate margin on sales. The sheets come in a luxurious box that can be reused to store? lingerie, jewelry, or other keepsakes. The Boll? & Branch brand touts fair trade practices when sourcing its? high-grade long-staple organic cotton from India. The company calculated the price to consumers to be ?$350 If the company decides to sell through retailers instead of directly to consumers? online, to maintain the consumer price at ?$350?,
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- Fall '09