Module 5 Services 3.pdf - Levels of a Service Product augmented product actual product core product The actual or \u201ctangible\u201d product is missing as

Module 5 Services 3.pdf - Levels of a Service Product...

This preview shows page 1 - 6 out of 10 pages.

core productactual productaugmented productLevels of a Service ProductThe actual or “tangible” product is missing as services are intangible. The core and augmented aspects remain.
Levels of a Product: Service ExampleOvernight transportation and delivery of packagesProblem solvingBilling statementsTracingDocumentationOrder takingSuppliesPickupAdvice andinformation
Marketing Mixes For Services: ProductProcessing (Service Strategy)People processing (transportation services, health clubs)Possession processing (lawn or car repairs)Mental stimulus processing (experiential)Information processing (accounting, training, financial services)
Marketing Mixes For Services: PromotionPromotion StrategyStressing tangible clues Using personal information sourcesCreate a strong organizational image Engage in post purchase communication
Marketing Mixes For Services: PromotionPromotion StrategyStressing tangible clues Using personal information sourcesCreate a strong organizational image Engage in post purchase communication

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture