Module 7 Customer Value 2.pdf - MKT 300 Recap Marketing is an organizational function and a set of processes for creating communicating and delivering

Module 7 Customer Value 2.pdf - MKT 300 Recap Marketing is...

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MKT 300 Recap Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Power of We In a busy New York subway station, we registered how many people chose to compensate a street musician by putting money in his hat. After getting a good measure of the percentage of passersby who gave money to the performer, we changed things slightly: Just before an approaching individual had the option to make a contribution, we had another person (one of our confederates) reach into his pocket and toss a few coins into the hat. The results were impressive: Passersby who saw another give a donation were eight times more likely to contribute than those who didn’t see anyone giving. An even more noteworthy finding emerged after the study ended. When the people who made a donation were interviewed, not one attributed the donation

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