Case 2 Airbnb in 2018 (2).docx - Case 2 Airbnb in 2018 Assignment Questions 1 Using the example chart in the textbook for business models illustrate and

Case 2 Airbnb in 2018 (2).docx - Case 2 Airbnb in 2018...

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Case 2 Airbnb in 2018 Assignment Questions 1. Using the example chart in the textbook for business models, illustrate and compare the value proposition for Airbnb, large hotels such as Marriot and Hilton and bed & breakfasts. Marriot International Inc/Hilton -More resources world-wide and has a reliable tourism accommodation -Better loyalty programs for their returning customers. -Familiar brand internationally in the sense that they have a reputation. Bed Breakfast -Usually one of a kind, one location offered which makes it unique and can accommodate locally. -Provides guests with a cozier and home-like ambience with a more personalized yet quieter atmosphere Airbnb - Provides customers with cheaper and unique accommodations -Provides a smaller, more intimate stays with a variety of different locations. -The use of technology for their users are easy to utilize and familiar to most customers 2. Compare and contrast the general strengths and weaknesses of large, hotel chains such as Marriot and Hilton, bed & breakfasts, and Airbnb.
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