Blue Apron.docx - U.S Meal Kit Industry Meal Kit delivery systems have emerged to become the current trend and the future of food delivery in the U.S

Blue Apron.docx - U.S Meal Kit Industry Meal Kit delivery...

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U.S. Meal Kit Industry Meal Kit delivery systems have emerged to become the current trend and the future of food delivery in the U.S. the system is structured to replace food preparation at home as well as store-bought ingredients. The delivery system also has a potential to cut into restaurant business. The future growth potential of the meal kit delivery system appears to be promising. More people are increasingly turning to use this service instead of cooking food in their homes and even dining at restaurants (Vachon, 2018). Based on the current growth trend of the meal kit delivery system, over the next five years, the system will probably double its margins. About one out of four people in the U.S. have used meal kit services in 2018. The main reason is because Meal Kit services offer convenience in cooking without planning and grocery shopping. This convenience is critical to meal preparation. Meal kit delivery services also offer customers with interactive website for them to make orders from their favorite dishes. More importantly, people are turning to this food system as it delivers families with fresh and pre- measured ingredients along with food preparation recipes to help customers cook quality food at home. The marketers who are using the meal kit delivery system are aiming at finding the right
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  • Fall '16
  • Kamau Ndungu

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