Digital communication strategy for the Bank of Aussie.pptx - Digital communication strategy for the Bank of Aussie Introduction • The Bank of Aussie

Digital communication strategy for the Bank of Aussie.pptx...

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Digital communication strategy for the Bank of Aussie
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Introduction The Bank of Aussie deals in providing loans to customers. with the recent trends and increase in competition, the bank seeks ways to improve its communication internally and externally to increase customer satisfaction. The bank has seven branches across Melbourne and Sydney. With these branches, there has been a rising need to create a comprehensive corporate image and this can only be created by maintaining close touch with employees and customers. Currently, the bank uses messaging and emails to connect with customers and employees. this is however limited in number of customers connecting with the bank. There is however a need to use a digital communication to broaden the information
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In the current digital age, competition is increasing and it is vital for financial institutions to use digital communication technologies. There are several digital technologies that a bank can use for its internal and external communication. These communication technologies include: websites, intranet and social media. It is mandated that a bank needs to choose the most effective communication technology to improve its relationship with customers and employees.
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From the assessment 2, social media was selected to be the most effective communication platform. Through this communication medium, a conducive banking environment is created with harmonized relationships with customers and employees. Applying digital communication strategies is poised to ensure success of banking operations. Effective communication is also essential for achievement of the goals of the bank of Aussie.
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Besides increasing interactions with employees and customers, digital communication technology will help in achieving comprehensive development results (Fuchs, 2017).
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  • Fall '16
  • Kamau Ndungu

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